🖤 Launch price: $19 until launch week ends, then $29. Black Friday is Nov 27: start your plan this week.
For Etsy & Shopify sellers · 2026 Edition

Your Black Friday sale, already written.

10 emails, 30 social captions, 25 AI prompts, a day-by-day promo calendar, and a profit calculator. Personalize it in an afternoon and spend Black Friday weekend packing orders, not staring at a blank screen.

Instant download · PDF + Word + Excel/Google Sheets · Built for US shoppers · 14-day money-back guarantee

Black FridayFri, Nov 27
Small Biz SatSat, Nov 28
Cyber MondayMon, Nov 30
Sound familiar?

Every year it goes like this:

  • You mean to plan your Black Friday sale early. Then it's Thanksgiving night.
  • You throw together one Instagram post and a 30%-off code, and hope.
  • You aren't sure that discount even makes you money after Etsy or Shopify fees.
  • The big brands email their lists 8 times. You send one email (maybe).

You don't need a bigger audience. You need a plan, and copy that's already written.

What's inside

Everything for sale weekend, in one download.

Every piece is mapped to the same calendar, so you always know what to send and post next.

📅

A 31-day promo calendar

One task a day from Nov 1 to Dec 1, including exactly which email to send and which post to share.

✉️

10 copy-paste emails

Teaser, VIP early access, launch, reminders, Small Business Saturday, Cyber Monday, last chance, and thank-you. 30 subject lines included.

📱

30 social captions

Instagram, Facebook, TikTok video scripts, and Pinterest pins, all mapped to the calendar.

🤖

25 AI prompts

Holiday listing titles, Etsy tags, gift-focused descriptions, sale graphics, product photos, bundles, and customer service replies, ready for ChatGPT, Claude, or Gemini.

💰

A discount & profit calculator

Etsy and Shopify fees built in. See your real profit per order, how many extra sales a discount needs, and the deepest discount you can afford.

🎁

15 offer ideas + a launch checklist

Pick an offer that protects your margins, and catch the mistakes that cost sellers the most on sale weekend.

How it works

From download to sold out in five steps.

  1. Downloadthe kit instantly after checkout.
  2. Personalizewith find-and-replace: every [PLACEHOLDER] is marked (about 20 minutes).
  3. Pick your offerin the calculator so you know it's profitable.
  4. Scheduleyour emails and posts using the calendar.
  5. Sellon Black Friday, Small Business Saturday, and Cyber Monday.
Calculator spotlight

Is 25% off actually a good deal for you?

On a $40 item that costs $13.50 to make and pack, Etsy fees take about $4.25 and your profit is about $22. At 25% off, profit drops to about $13. You'd need 70% more orders just to break even.

The full calculator in the kit does this for your products in seconds, compares every discount from 0% to 50%, and suggests a safer offer if the math doesn't work. Try a quick version here:

Per orderProfit
Full price$22.25
On sale$13.20
Fees$4.25 → $3.30

+69% more orders to break even

Fee estimates: Etsy $0.20 listing + 6.5% transaction + 3% + $0.25 payment processing; Shopify Basic 2.9% + $0.30. Excludes shipping and ads. Platform fees change, so verify current rates.
Who it's for

Made for small shops with big weekends ahead.

  • Etsy and Shopify sellers with US customers
  • Handmade, print-on-demand, vintage, digital, and boutique shops
  • Solo makers and side-hustlers without a marketing team
  • Sellers who've never run a "real" Black Friday campaign

Not for: big brands with an agency, or anyone looking for a done-for-you ad-buying service.

Free tool

Not sure where to start? Get a free 7-day plan for your shop.

Pick Etsy, Shopify, or local shop, your category and your goal. It takes 30 seconds, and nothing to sign up for.

Build my free plan →

Or grab the free BFCM checklist

Get the kit

Black Friday is a few weeks away.

Sold Out Weekend: 2026 Edition

$19Launch price

Goes to $29 after launch week at 11:59 p.m. ET.

  • 31-page kit (PDF)
  • 10 emails (Word + text)
  • 30 social captions
  • 25 AI prompts
  • Discount & profit calculator (Excel / Google Sheets)
  • 15 offer ideas + launch checklist
Get instant access →
⏰ The launch price of $19 ends on the last day of launch week at 11:59 p.m. ET. After that, the kit goes to $29. Black Friday doesn't move, and neither does this deadline.
14-day money-back guarantee, no questions asked. If the kit isn't for you, reply to your receipt email within 14 days of purchase and you'll get a full refund. Refund policy
FAQ

Questions, answered.

I sell on Etsy and don't have an email list. Is this still useful?

Yes. The calendar, 30 social captions, 25 AI prompts, calculator, offers, and checklist all work without a list. The kit also shows you how to start a small list in November with an "early access" sign-up, and the emails double as social posts and Etsy sale messages.

Does it work for Shopify?

Yes. The calculator has Shopify Payments fees built in, and the emails paste straight into Shopify Email, Klaviyo, Mailchimp, Flodesk, or Kit.

What do I need to open the files?

Any PDF reader, plus Word or Google Docs for the emails, and Excel, Google Sheets, or Numbers for the calculator. The prompts and captions are also included as plain text files.

Is it only for handmade shops?

It's written with small product shops in mind (handmade, print-on-demand, vintage, boutique), but the emails and prompts adapt easily to digital products too. Just swap the details.

I'm starting late. Is it too late?

No. The calendar runs Nov 1 to Dec 1, but the most important pieces (offer, emails, and sale-weekend posts) can be set up in one afternoon. If you're starting after Nov 17, begin at the Tease phase.

Will I need ChatGPT?

No. Every email and caption is already written. The AI prompts are a bonus for personalizing faster, and work with free versions of ChatGPT, Claude, or Gemini.

How do I get the files?

Instantly. You'll get a download link on screen and by email right after checkout.

Can I share it with other sellers?

The license covers one shop. Please send friends to this page instead. They'll thank you.

What if it's not for me?

You're covered by a 14-day money-back guarantee, no questions asked. Reply to your receipt email within 14 days of purchase and you'll get a full refund. See the refund policy.

Black Friday is coming whether you're ready or not. Be ready.

Get Sold Out Weekend for $19 →

Launch price ends soon. 14-day money-back guarantee.

Sold Out Weekend kit$19 launch price · ends soon
Get the kit